A Match Day to Remember 🍽️⚽
There’s nothing quite like the buzz of a football stadium on match day—the roar of the crowd, the anticipation in the air, and the unmistakable aroma of great food. When iconic pie brand Fray Bentos wanted to reconnect with their audience and win over new fans, they turned to KK Catering for a full-on brand activation at two legendary football venues: Sheffield United and Bolton.
The Fray Bentos Challenge
Fray Bentos is a household name, famous for hearty pies that have graced British tables for generations. But even the most beloved brands need to keep things fresh. Their goal? Reintroduce themselves to football fans, spark nostalgia, and get people tasting their classic and new flavours—all in a way that would make a real impact on match day.
Our Role: Full-Service Promotional Catering
1. Branded Catering Van 🚚
We supplied a top-of-the-line catering van, fully wrapped in bold Fray Bentos branding. The van was a visual showstopper, grabbing attention from every angle and making sure fans knew exactly where to get their free pie tasters.
2. Seamless Logistics
From planning the stadium set-up to managing deliveries and schedules, our team took care of every logistical detail. We worked closely with stadium officials at both Sheffield United and Bolton to ensure smooth operations and a flawless customer experience.
3. Professional Chefs & Serving Staff 👩🍳
Our expert chefs cooked up a storm, serving up steaming pies and hearty meals. Friendly serving staff kept the queues moving and the atmosphere upbeat, making every fan feel welcomed and valued.
The Stadium Experience
Fans were greeted by the sight of the eye-catching Fray Bentos catering van, the aroma of freshly baked pies drawing crowds from all corners of the stadium. Free tasters of the full Fray Bentos range were handed out, with fans raving about the taste and the nostalgic memories the pies brought back.
“Best pie I’ve had in years—takes me right back!”
The activation was a huge hit, with thousands of pies served and plenty of smiles all round. Social media lit up with photos of the van and fans sharing their experiences, helping Fray Bentos reach an even wider audience.
Results That Matter
- Thousands of tasters served at two major football stadiums
- Massive brand exposure thanks to our branded catering van
- Positive fan engagement both on-site and online
- Seamless, stress-free logistics handled by our experienced team
Why Branded & Promotional Catering Works
A branded catering van isn’t just a way to serve food—it’s a powerful promotional tool. By combining eye-catching visuals, delicious tasters, and expert service, brands like Fray Bentos can create memorable experiences that stick with customers long after the final whistle.
Ready to Make Your Brand Stand Out?
If you’re looking for a way to bring your brand to life at events, KK Catering is your go-to partner for branded catering vans, promotional catering, and unforgettable customer experiences.
Get in touch to find out how we can help your brand make a real impact—one bite at a time!
Find out more about Fray Bentos
